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Having a large amount of positive customer feedback is a great way to increase your stature in the marketplace. Feedback shows buyers what others who have done business with you thought about you. If you get even a few negative feedback ratings it can be very bad for business. This article is going to show you how to build up a large amount of great feedback in record-breaking time.
As promised, here is a quick guide on taking pictures for your eBay listings.
You can get pictures of your items to be posted on ebay in two ways:
a) With a digital camera – great for products like clothes, mugs, hand phones, pens, clocks and other physical products of different shapes and sizes.
b) With a scanner – great for products like sports cards, postcards, old magazines, old photos and the like.
A photo of vintage postcard (1977) I took with a digital camera as I do not own a scanner. Indoor room lighting.
At times, you may think the lazy way and search for pictures of items through the internet. Pictures are easily available and downloadable, particularly if you are selling branded goods like Nokia, Guess, Ikea or Tupperware. But, this is not recommended from my point of view. You give buyers an impression that
1. you do not have stocks on hand,
2. you are plain lazy,
3. you are a scammer.
Take photos of your auction items your own gives an impressive that stocks are available and they are real.
How To Sell Photos On eBay & How To Make It Completely Autopilot
So, you have a good digital camera on hand? Good. Now, let’s look at 12 of the most important tips to take photos for your eBay items:
1. Use proper or enough lighting. However, be careful that you don’t have so much light that it over-exposes the image.
2. Outdoor lightings are great, but be caution not to use direct sunlight. Take pictures on your porch, windows or any other place with shades but enough lights to capture a good photo.
3. If you prefer snapping items indoor, make sure there’s plenty of lights as indoor can be dark. Work lamps are great for additional lighting if your items are small.
Photo or eBay items appear to be a little glaring if use flash.
How To Sell Photos On eBay & How To Make It Completely Autopilot
4. Do not use flash. Flashes fade colors and details.
5. If you are serious with taking good photos for your eBay listings, consider building a mini studio, complete with photo tent and lights.
6. Make sure that the image is in focus. It needs to be crystal clear. Include the entire item in the photo. Do not leave too much space on the photo. Larger view of the item gives more impact.
Too much spaces, object too small and blurry. This will not excite your eBay buyers much and fail to create impact.
How To Sell Photos On eBay & How To Make It Completely Autopilot
7. Make sure there is no clutter or any other objects on the background. Occasionally decorations may or may not be good.
8. Use a color that suits the color of your item. White is best, but sometimes white don’t really bring out the best of your item.
9. Take pictures of the item from multiple angles. This will allow buyers to see all of the details and features.
Take photos of a different angle allows your eBay buyers to visualise the shape of items.
10. Put a reference item for your photo to allow buyers to estimate the size of your items, good example are coins, battery, handphones, depending on the items you sell.
11. Image edit with Photoshop to copyright your photos. You may also adjust your photo to improve the total overlook.
12. Use the tripod if you tend to have shaky hands when taking photos.
Use your tripod if you have shaky hands and extra lightings for best result. Blurred image and dimmed photos put the buyers off.
Another final word, do not attempt to save photos of other eBayers and use them
How To Sell Photos On eBay & How To Make It Completely Autopilot
Do you have some photo-shooting tips to add or share with us? I am also using the above tips for my blogging pictures. I think the points above are not limited only to eBay. You can apply them in many areas of your life too.
Auction templates posted at JennyHow.com are free for you to use but I do ask that you give me credit for these templates.
You can modify these free eBay Auction Templates using HTML or WYCIWYG (what u see is what you get). To have a basic understanding of html you might want to check out my HTML tutorials. All that I ask is that you leave the link to JennyHow.com at the bottom…
These auctions templates are not restricted to eBay only. You can use them on any other online auctions site which support HTML templates (and most of them do).
How to customize these free auction templates: (There’s a video tutorial at the end of the post)
1. Click the thumbnail to see a preview of the template.
2. Right click on the page and choose ‘View page source’.
3. Copy the html codes and paste them onto Frontpage, Turbo Lister or Dreamweaver.
4. Save all the graphics associated with the templates.
5. Upload the graphics to your own server or a free image hosting.
6. Hightlight the graphics in Frontpage, go to Properties and change the link of the pictures.
7. Fill in the descriptions for your auction items and upload your auction pictures.
8. Copy the html codes and paste them into eBay description section, Turbo Lister or any auction management tools you are using.
9. Please tweet this and share this on Facebook to let your peers know about it too.
Packaging materials comes in many different forms. It comes in all sizes and shapes. Once a sale is made and payment forwarded, we need to pack our items before posting them off to our customers. And it is our responsibility to make sure that the items arrived at the buyer’s doorstep one-piece and in original condition.
Packing supplies are used for optimizing the space while shipping or transporting items. Packaging is a technique to be skilled and also an art, yeah. Usually, we will try to leave a minimum space between the items and the box (or envelopes) to prevent the items from moving too much.
These are the most common kinds of packing materials:
This guide for picking shipping companies is for sellers to know how to save money.
Knowing weights is essential.
Learn eBay’s Shipping Calculator and use rulers to measure packages; overweight and oversized items cost more.
Buyers want quality and savings while sellers want profits and cheap deliveries.
Should you use USPS & UPS along with eBay or PayPal? You should know also about other alternatives like FedEx.
USPS is for items at less than 2 lbs weight. CD’s, DVD’s, books and software can be shipped as Media Mail. Money is saved but there are slow shipping times. Books sent inexpensively from AK to NC took 2 weeks.
Cheap shipping packages from NC to NY took 5 days.
It’s viable because of costs. Savings can be at 70% over Parcel Posts. Shipping small items using First Class mail is better. With items weighing 5oz or less, use First Class. Use Media Mail for heavier items.
Parcel and Priority Mail sometimes cost the same. Priority Mail also provides free boxes and flat rates. Both ship inexpensively to every state but some sellers don’t send to AK and HI. The USPS ranks first in international shipping; they ship overseas inexpensively.
UPS Ground costs keep customers wary. But the USPS will deliver to PO Boxes while UPS/FedEx won’t. eBay sellers should get a UPS account.
Discounts are based on the number of shipments and can be substantial based on UPS revenue. Save money with UPS by not shipping to residences. Sellers using only UPS don’t give customers better alternatives.
Consider FedEx even though it doesn’t have eBay’s calculator.
PayPal’s FedEx debit card records costs. You have to enter FedEx tracking information manually.
If FedEx is faster and costs the same as customer choices, we use FedEx. However, FedEx charges more when shipping to residences.
Get accounts with UPS/FedEx and get discounts from their sales reps.
Compare costs until you know the cheapest rates. A 40 pound package from NC to CA costs $37.79 using USPS and takes 7 days, $44.82 at UPS Ground at 5 days, and $30.00 at FedEx Ground at 5 days. Here, FedEx is cheaper.
For books and media, USPS Media Mail costs $14.14 at 7 days.
Consider added costs and the costs from the 3 carriers including UPS and FedEx discounts. The Post Office will retrieve items from homes; UPS and FedEx also will but at a price.
Packaging materials matter so over pack instead of under packing. Weigh after packaging and before making shipping labels.
Reuse viable packaging materials to reduce costs. Tell customers you use recycled materials.
Add handling fees for USPS and UPS. FedEx and UPS charge more for shipping to AK, HI. We use the USPS for AK and HI.
When using flat rates, weigh the package and calculate for the farthest location from your area. Use separate rates for AK and HI.
Sometimes shipping costs rise because of mistakes. Don’t ask the buyer for extra fees. The customer is not responsible for shipping errors.
Compare costs with delivery times.
Under 2 lbs it’s the USPS, at over 2 lbs, it’s the FedEx or UPS unless it’s for very rural places or AK, HI, or PR. UPS and FedEx charge extra for extreme rural and residential deliveries while USPS doesn’t.
In most cases buying wholesale products and selling them is a profitable business. But there is more to this concept than most people know.
Before you get started on selling your items like wholesale Italian charms, here are some things you need to know before getting them out of the market.
Get a Tax ID
It’s important to get a federal tax identification number before selling your wholesale items. Getting one is easy and you can get all the information you need through the IRS website.
The purpose of getting a business tax ID is it makes it possible for you to open a bank account under your business’ name which can help you organize your finances by separating your personal from your business taxes.
Besides, sellers of wholesale items require a tax ID number as proof that they are a legitimate business.
Get a Vendor’s License
People who get into this kind of business tend to sell their products in different places and not just online where you can simply contact ebay.
Should you think about selling your items in places like flea markets, local stores, fairs or even festivals then you will be required to show your vendor’s license.
To get one you will need to visit your state’s website where you can obtain a downloadable application form.
Check back for the second part on:
* How To Shop for Wholesale Items
* Why You Should Consider Drop Shipping
* Learning B2B’s and Profitting From It
I have been an eBay seller for the last four years on eBay. During this time, I see the business grows and flop, nasty competitors came and went, eBay policies changed and more changes. I’d like to share with you some tips I’ve learnt along the way on maximizing your success and income level.
1. Never sell single small ticket items. Selling individual small ticket items like a skirt, tshirts, accessories ain’t gonna fetch very much. But you end up doing much more, because you may be packing and sending them to different buyers. You can group multiple related items together in a ‘lot’. Be creative!
2. Know what you are selling. When you are writing the description for you items, include every bit of details that you know and buyers should know. If you are a seller who sells something based on popularity of items, chances are you do not know about the niche much yourself. Try to learn more about your own niche so that you can communicate well. What are the terms used, market price, materials name and so on.
People do feel much more comfortable making a buy when they have all the details and you get lesser emails asking you for more information. And half of the time, buyers are lazy to click the ‘contact’ buttons. They’ll just click the back button or search for another sellers instead.
3. Never sell junk. You can make money selling junk, yes. But may be not a lot. Do you have that many junks that you can list everyday to make a comfortable income? Junks are as good as scrap. Would you do not buy something which is beyond repair, smells, rusty and has less than the value you intend to get? It incurs listings and final value fees from eBay everytime you list something and you need to be honest with your items. Quick bucks just doesn’t work that way.
4. Value your feedbacks. Try to resolve any and every issue before feedback is posted. We never bid or buy anything on eBay before checking on the sellers feedbacks, do we? So, the feedback is truly your reputation, it says who you are as a seller, your services and the quality of your items. Be sure to follow up on feedbacks if they are not what you expected.
5. Research what people are willing to pay. You may thought you have got a fair deal for that bunch of MP4 players for $150 each. But is that what buyers are willing to pay – on eBay?
6. Make full use of your listing title. What are the keywords people used to search for your items, colors, conditions and size? Pretty much what you’ll put in your description but in very much shorter version, that is 55 characters maximum.
7. Time your listings. It is possible for some sellers have 90% items sold in any given day. The secret? Be smart when to start your listings. You can prepare your listings up during the day, even in bulk and schedule them to start automatically in the evening. I found that 6-10pm and lunch time are best for starting your listings. But then, that also depends on your niche market. You have to study what time your niche really log in to eBay for purchases.
8. Take more than one photos. If you are selling an item which is of high value, branded or antiques, you will get faster sale by having multiple photos. eBay do charge extra gallery listings fees for more than one photos, but you can always upload them in some free hosting site. And most of the auction management services comes with free picture hosting. So that’s not really a problem.
Buyers like to see multiples photos like the authentic markings on a piece of Tiffany and Co jewellery, original labels of a pair of Nike shoes, the inside of the LV bag, and so forth. Buyers do love to see as many photos as possible.
9. Use an auction template. Find and save a template that you can use over and over again. Most of the details like payment, terms and conditions are already saved in the template that you can use without writing them again. Saves you time and you keep your listings look more professionally done.
10. Use Paypal. Over 80% of eBay sellers now accept Paypal. Paypal do charge a fee for each transaction, but it’s safe, hassle-free and secure to the buyers.
11. Consider buying items in bulk from reputable wholesaler. Many a full time earners and Power Seller was actually born this way.
Selling on eBay has been a wonderful experience! Over the years, I’ve made many online contacts through buyers who’ve turned into loyal customers and friends.
This could also be your step to a financially independent career. Just like me, it has opened up much more opportunities than I thought.
If you've ever read an article about eBay, you will have seen the kinds of
incomes people make - it isn't unusual to hear of people making thousands of
dollars per month on eBay.
Next time you're on eBay, take a look at how many PowerSellers there are:
you'll find quite a few.
Now consider that every single one of one of them must be making at least
$1,000 per month, as that's eBay's requirement for becoming a PowerSeller.
· Silver PowerSellers make at least $3,000 each month,
· Gold PowerSellers make more than $10,000,
· Platinum PowerSellers make more than $25,000, and
· Titanium PowerSellers make at least a whopping $150,000 in sales every
month!
They Keep It Going!
The fact that these people exist gives you come idea of the income possibilities
here. Most of them never set out to even set up a business on eBay - they
simply started selling a few things, and then kept going.
There are plenty of people whose full-time job is selling things on eBay, and
some of them have been doing it for years now.
Can you imagine that? Once they've bought the stock, everything else is pretty
much pure profit for these people - they don't need to pay for any business
premises, staff, or anything else.
There are multi-million pound businesses making less in actual profit than eBay
PowerSellers do.
You don’t have to quit your job just yet!
Even if you don't want to quit your job and really go for it, you can still use eBay
to make a significant second income. You can pack up orders during the week
and take them down to the post office for delivery each Saturday.
There are few other things you could be doing with your spare time that have
anywhere near that kind of earning potential.
What's more, eBay doesn't care who you are, where you live, or what you look
like: some PowerSellers are very old, or very young. Some live out in the middle
of nowhere where selling on eBay is one of the few alternatives to farming or
being very poor.
eBay tears down the barriers to earning that the real world constantly puts up.
There's no job interview and no commuting involved - if you can post things, you
can do it.
Think of it this way
If you know where to get something reasonably cheaply that you could sell, then
you can sell it on eBay - and since you can always get discounts for bulk at
wholesale, that's not exactly difficult. (Tips: Look for Wholesales & Dropshippers
under Resources at the end of the book)
Buy a job lot of something in-demand in as low costs as you can, sell it on eBay,
and you're making money already, with no set-up costs.
If you want to dip your toe in the water before you commit to actually buying
anything, then you can just sell things that you've got lying around in the house.
Search through that cupboard of stuff you never use, and you'll probably find
you've got a few hundred dollars' worth of stuff lying around in there!
I know you have probably heard this a thousand times, but it’s true. In fact most
of eBay Powersellers started this way.
So you want to get started on eBay? Well, that's great! There are only a few little
things you need to learn to get started. Read on!
So you've decided that you want to get started as a seller on eBay. There are a
few things that you really need to know before you go and throw yourself in at
the deep end.
What can you sell
First off, you need to know what it is you're going to sell: what's your speciality?
You'll do far better on eBay if you become a great source for certain kind of
products, as people who are interested in those products will come back to you
again and again. You won't get any loyalty or real reputation if you just sell
rubbish at random.
When you think about what to sell, there are a few things to consider. The most
important of these is to always sell what you know.
If you try to sell something that you just don't know anything about then you'll
never write a good description and sell it for a good price.
You might think…
...you're not especially interested in anything, but if you think about what kind of
things you usually buy and which websites you go to most often, I'm sure you'll
discover some kind of interest. If all else fails mention it to your friends and
family: they'll almost certainly say "Oh, well why don't you sell…" and you'll slap
your forehead.
Out of the things you know enough about, you should then consider which
things you could actually get for a good enough price to resell, and how suitable
they would be for posting.
If you can think of something of that you're knowledgeable about and it's small
and light enough for postage to be relatively cheap, then that's great!
Don't worry if you think the thing you're selling is too obscure - it isn't. There's a
market for almost everything on eBay, even things that wouldn't sell once in a
year if you stocked them in a shop. You'll probably do even better if you fill a
niche than if you sell something common.
Tax and Legal Matters
If you earn enough money, you should be aware that you're going to have to
start paying tax - this won't be done for you. If you decide to sell on eBay on a
full-time basis, you should probably register as a business.
Prepare Yourself
There are going to be ups and downs when you sell on eBay. Don't pack it in if
something goes a little wrong in your first few sales: the sellers who are
successful on eBay are the ones who enjoy it, and stick at it whatever happens.
Anyone can sell on eBay, if they believe in themselves - and if you do decide it's
not for you, then the start-up costs are so low that you won't really have lost
anything.
If you're ready to start selling, then the next thing you need to know is the
different auction types, so you can decide which ones you will use to sell your
items
It's surprisingly simple to get started posting your very first auction on eBay.
Here's what you need to do.
Step 1: Open an eBay seller's account.
If you've bought things on eBay, then you already have an account - just log in
with it and click 'Sell' in the toolbar at the top of the page, then click 'Create a
seller's account'.
If you've never used eBay before, then you'll need to open an account first using
the 'register' link underneath the toolbar, and then click 'Sell' and 'Create a
seller's account'.
The eBay site will then guide you through the process. For security, this may
involve giving card details and bank information.
Step 2: Decide what to sell.
For your first little experiment with eBay, it doesn't really matter what you sell.
Take a look around the room you're in - I'm sure there's something in there that
you're not all that attached to and could put in the post. Small books and CDs
are ideal first items.
You will find some niche idea from this guideline: 9 Basic Steps To Identify, Start
& Grow A Profitable Niche Market
Step 3: Submit your item.
Click 'Sell', and you're on your way to listing your item.
The first thing you need to do is choose a category - it's best to just type in what
the item is and let eBay choose for you. Next, write a title and description.
Include key words you think people will search for in the title box, and all the
information you have about the item in the description box.
Now set a starting price. $0.01 is the best starting price, as it draws people in to
bid who otherwise wouldn't, and items will almost never finish at such a low
price. The next thing to set is the duration of the auction: 3, 5, 7 or 10 days.
This is up to you: longer sales will usually get more bids, but will also seem to
drag on forever. If you've taken a picture, add it now - items with pictures always
sell for more.
Finally, tick the payment methods you will accept (just PayPal is best for now),
and where you will post to (limit yourself to your own country to begin with).
Submit and you're done!
Step 4: Wait for it to sell.
Wait for your listings to end, go play with your pet lizard. This is just a matter of
sitting back and letting eBay do its thing - buyers will find your item and leave
bids on it.
Some bidders might email you with questions about the item, and you should do
your best to answer these questions as quickly as you can.
Step 5: Collect payment and post it.
eBay will sent your buyer emails guiding them through the process of sending
you payment for the item. Make sure you have the money before you send
anything.
Once you've got the payment, all you need to do is pack the item for posting
(make sure to use some bubble wrap), take the buyer's address from the
confirmation email eBay sent you, and write it on the parcel. Put some stamps
on, post it, and you're done!
Being a seller is a lot of responsibility, and sometimes you might feel like you're
not doing everything you should be. This simple checklist will help you keep on
top of things.
Search!
Have you found out everything you possibly could about your items? Try typing
their names into a search engine - you might find out something you didn't know.
If someone else is selling the same thing as you, then always try to provide
more information about it than they do.
Competition!
Do you monitor the competition? Always keep an eye on how much other items
the same as or similar to yours are selling, and what prices they're being offered
at.
There's usually little point in starting a fixed price auction for $100 when
someone else is selling the item for $90.
Pictures!
Have you got pictures of the items? It's worth taking the time to photograph your
items, especially if you have a digital camera. If you get serious about eBay but
don't have a camera, then you will probably want to invest in one at some point.
For tips on taking your eBay pics: Learn 12 Tips To Take eBay Photos That Sell
Follow Up!
Are you emailing your sellers? It's worth sending a brief email when transactions
go through: something like a simple "Thank you for buying my item, please let
me know when you have sent the payment".
Follow this up with "Thanks for your payment, I have posted your [item name]
today". You will be surprised how many problems you will avoid just by
communicating this way.
Also, are you checking your emails? Remember that potential buyers can send
you email about anything at any time, and not answering these emails will just
make them go somewhere else instead of buying from you.
Descriptions!
Do your item description pages have everything that buyers need to know? If
you're planning to offer international delivery, then it's good to make a list of the
charges to different counties and display it on each auction.
If you have any special terms and conditions (for example, if you will give a
refund on any item as long as it hasn't been opened), then you should make
sure these are displayed too.
For hints: Read 10 Ways To SUPERCHARGE Your eBay Sales With Descriptions
Package it!
Have you been wrapping your items correctly? Your wrapping should be
professional for the best impression: use appropriately sized envelopes or
parcels, wrap the item in bubble wrap to stop it from getting damaged, and print
labels instead of hand-writing addresses.
Oh, and always use first class post - don't be cheap.
More clues on: Best Way To Pack Your Items Before You Ship Them Off
Follow up again!
Again, do you follow up? It is worth sending out an email a few days after you
post an item, saying "Is everything alright with your purchase?
I hope you received it and it was as you expected." This might sound like giving
the customer an opportunity to complain, but you should be trying to help your
customers, not take their money and run.
Being a really good eBay seller, more than anything else, is about providing
genuinely good and honest customer service. That's the only foolproof way to
protect your reputation.
So you want to be a successful seller with your own eBay business, do you?
Here's a simple, ten-step path to eBay enlightenment.
Step 1: Identify your market.
Take a while to sit and watch for what sells and what doesn't out of the items
you're interested in. Any market research data you can collect will be very useful
to you later on. You'll probably see the 'sweet spots' quite quickly - those one or
two items that always seem to sell for a good price.
Step 2: Watch the competition.
Before you invest any money, see what the other sellers in your category are up
to, and what their strategies are. Pay special attention to any flaws their auctions
might have, because this is where you can move in and beat them at their own
game.
Step 3: Find a product.
Get hold of a supplier (you can find some recommendations at the end of this
book under resources) for whatever it is you want to sell.
And see what the best rates you can get are - don't be afraid to ring round quite
a few to get the best deal. If the eBay prices you've seen are higher than the
supplier's, then you're set.
Step 4: Start small.
Don't throw thousands at your idea straight away - get started slowly, see what
works and what doesn't, and learn as you go. Remember that it's very cheap to
try out even the craziest ideas on eBay, and who knows, they might just work!
Step 5: Test and repeat.
Keep trying different strategies until you find something that works, and then
don't be ashamed to keep doing it, again and again. The chances are that
you've just found a good niche.
Step 6: Work out a business plan.
A business plan doesn't need to be anything formal, just a few pages that outline
the market opportunity you've spotted, your strategy, strengths and weaknesses
of the plan and a brief budget. This is more for you than it is for anyone else.
Step 7: Invest and expand.
This is the time to throw money at the problem. Buy inventory, and start
spending more time on your business. Set a goal number of sales each week,
increasing it each time.
Step 8: Make it official.
Once you've made a few thousand dollars worth of sales, you should really
register yourself as a business. Don't worry, it's not expensive or hard to do - a
lawyer is the best person to help you through the process.
Step 9: Automate.
You'll probably find that you're writing the same things again and again in emails
or item descriptions. This is the time to give up on the manual method and turn
to automated software that can create listings for you, and respond to completed
auctions and payments with whatever message you provide.
Step 10: Give Up & Quit
Okay, I’m just kidding... :-p
Even when it looks like it's all going wrong, don't stop trying until you succeed. If
you keep working at it then you'll almost always find that you make a real
breakthrough just when things are starting to look desperate.
Once you get into the swing of things, you might start thinking that you should
quit your job and take up eBay selling part time. But it's not always as easy as
that - there are all sorts of factors that you need to consider.
The next email will weigh up the case for and against taking up eBay full-time.
As explained earlier in this guide, PowerSellers are the people on eBay who've
made it, recognisable by the little 'PowerSeller' badge next to their name.
I’m sure you’ve seen these people around - and to succeed on eBay, you want to
think the way they do.
Do I Have To Look Pretty To Be Called A PowerSeller?
Yeah, very much – in terms of sales. :-p
eBay gets to decide who can be a PowerSeller and who can't, and they have
strict requirements. To get in at the minimum PowerSeller level, you must have a
feedback rating of at least 100 (minimum 98% positive) and sell at least $1,000
worth of items every month for three months in a row.
There are different levels of PowerSeller membership as you sell items of
greater value: $1,000 total is bronze, $3,000 is silver, $10,000 is gold, $25,000
is platinum and $125,000 is titanium.
If PowerSellers ever fail to meet the required amount of sales, or their feedback
falls below 98% positive, then they lose their PowerSeller status.
In short, the only people who get to be PowerSellers on eBay are the people
who have been successful for a good while, and are on track to stay that way.
Shop and the Marketplace
Put it like this. If you run a stall in a marketplace, the chances are that you have
a general area of business, but you mostly just sell whatever you can get your
hands on that week.
If your dodgy buddy got his hands of a job lot of something at a discount, then
that's what you'll be selling. This might be fun - and when you have a good
week, you'll have a really good week - but it's no way to run a real business in
the long-term.
PowerSellers think far more like shops. They sell the same things again and
again, every week - regular stock for regular customers. They do 'boring'
business things like keep inventories and budgets.
They know what they're going to be selling, how much they buy it for and how
much they expect to sell for. Just like a real shop, there can be hard times
sometimes, but their income is stable and their business can grow slowly.
The best advice to think like a PowerSeller is
DO NOT take long-term risks for short-term gain.
Look after your reputation, manage your selling properly, provide good customer
service and the rewards will come to you in due course. And you'll get a little
badge next to your name that makes people trust you more!
One possibility that you might have realised so far is what eBay can do for any
other businesses you might have. Remember, millions of people visit eBay
every day - why keep everything separate when you're starting to tap into that
kind of power?
Category
Some people think it's easy to choose the right eBay category, and often it is.
Sometimes, though, it might not be quite clear exactly what to go for.
Why It Is Darn Important
Plenty of people use the category system to find items, when they're not looking
for something specific. If your item is listed in the wrong category - or you've just
given up and listed it in 'Everything Else' - then these people aren't going to find
your auction.
Also, listing items in the wrong categories is against eBay's rules, and eBay say
they will remove any auctions that are wrongly categorised. They don't often
actually do this, but it's not worth the risk - especially since breaking any rules
can cause them to penalise your account, including losing PowerSeller status if
you have it.
So What Can You Do
eBay will suggest categories for you when you sell your item, if you type in a few
words to describe the item on the category selection page and click 'search'.
You can make the best of this feature by typing in exactly what your item is, with
brand name and model number (if any), so that eBay can find the best category
for you.
If that doesn't work for you, then search yourself for items like yours, and pay
attention to which category most of them seem to be in (you can see this near
the top of each item's description page).
Try different words and see which ones come back with the most results. You
can also browse through all the available categories from eBay's front page.
Be Creative, Man!
Remember that the more specific the category is, the better - use as many
subcategories as are appropriate. Don't just list your HP laptop in the
'Computers' category, for example - list it in 'Computers > Laptops > HP'.
Don't worry: your item will still appear in the 'Computers' category, as well as
'Computers > Laptops', because items listed in subcategories are always listed
in every category above.
Take some time to look through all the categories and get familiar with the way
eBay as a whole is laid out. After all, that's better than getting a few months
down the line and finding that you still think of eBay's category system like it's
some kind of scary jungle.
More Than One Category Fits?
Don't worry, eBay have you covered. For a small extra fee, you can list your item
in an extra category, to increase the number of potential buyers who will see it.
This isn't always worth it, though - some items only really fit properly in one
category, and listing them in extra categories is just a waste.
Trying to be help your buyers find your auctions can be a truly daunting task.
Most people only search eBay by title, not by description, and that means that
you only have those 55 characters of the title to cover all the possible search
terms. That's not easy. In this email, I'll give you a few pointers.
Don't bother with eBay clichés
There are plenty of eBay auction titles that say things like "Super rare camera
wow look low price". These are stupid things to put in your title, as no-one is
going to search for them.
Think like a buyer
If you were looking for your item, then what exactly would you type into that
box? If you think it'd help, try searching yourself to find someone else selling
your item. What were the first things you thought of typing?
Think like other sellers
Keep an eye on which sellers are doing best with items like yours, and try to
copy their title styles - if it works for them, it can work for you.
Be specific
You should be sure to write the item's brand and specific model number in the
title, as people will often search only for this information. Make sure that you
also say exactly what the item is.
A few examples
"Dell Latitude Laptop P3 500mhz Notebook PC Computer"
If you know about computers, you'll know instantly what this auction is selling. It
has manufacturer (Dell) and product line (Latitude), followed by a few technical
specifications (P3 500mhz is the processor speed).
Notice also that the title includes the four words 'laptop', 'notebook', 'PC' and
'computer', as the seller wants people looking for any of those words to see his
auction.
More examples
"OASIS Don't Believe the Truth CD Album (New)"
This auction for a CD is well formatted: it gives the artist name in capital letters,
followed by the album name. It then manages to include the two key words 'CD'
and 'album', as well as the word 'new' - that means that anyone searching for
'new oasis cd', 'oasis new album' and so on will find this auction.
"1840 Penny Black stamp, certificate, four margins"
Here's a slightly more obscure one, from the exciting world of stamp collecting. A
penny black is one of the oldest and most famous stamps.
It uses a few key words that collectors will consider important: 'four margins'
indicates that the stamp has been cut out with some margins around it and so
isn't damaged,
and 'certificate' tells you that the item has a certificate of authenticity - it's a real
penny black. Remember to use every bit of space to squeeze in as much
important information as you can in the title.
So now that you've written a winning title, you need to start on a great
description.