Chapter 11: 10 Tips for Increasing Your eBay

Response
So you've got the buyer in front of your auction, and they've read the description.
They're must be interested, or they wouldn't be looking… but just how can you
push them over that line and make them leave a bid? Read on for some tips.
Improve your picture
In all that description writing, you might have missed the vital importance of your
item's picture. A picture with bad lighting or an intrusive background looks
amateurish and won't make anyone want to buy from you.
Add an About Me page
You'll be surprised how much you can reassure bidders just by creating an
About Me page and putting a little bit about yourself on your business on there.
You can also have a few special offers there for people who bother to look at the
page, and let people subscribe to your mailing list so that you can email them
updates.
Use SquareTrade
Signing up at SquareTrade and displaying their logo on your auctions shows
that you are committed to have them resolve any disputes that arise. You always
see this on PowerSellers auctions - it makes you look more professional.
Write terms and conditions
Have the 'small print' clearly visible on all your auctions, giving details of things
like shipping times and prices, your refund policy, and any other business
practices you might have. This helps build confidence with buyers.
Show off your feedback
Copy and paste a selection of the feedback comments you're most proud of to
each item's description page, instead of making bidders go and look for it. If you
have 100% positive feedback, be sure to write that on every auction too.
Add NR to your titles
If you have extra space in a title, put 'NR' (stands for No Reserve) on the end.
Bidders prefer auctions that don't have a reserve price, and doing this lets them
see that yours don't.
Benefits VS features
Make sure your description focuses on the benefits that your item can give to
the customer, not just its features. This is a classic sales technique. If you have
trouble with this, remember: 'cheap' is a feature, 'save money' is a benefit.
List more items
If you want more people to respond to your items, then list more items! You
might find you have better like listing items at the same time, instead of one-byone.
There's no need to use a Dutch auction - you can just keep two or three
auctions going at once for an item you have more than one of in stock.

Accept unusual payment methods
To reach those last few buyers, accept payment methods that many sellers
don't, like cheques. (Do not accept cash though)
Buy some upgrades
The best upgrade is the most expensive one, which makes your item appear
first in search results. In crowded categories, you might find that this is worth the
money.
Once you've got some buyers, you want to keep them coming back to you!
As this guide draws to a near end, we’ll conclude this awesome roller coaster
guide to eBay selling with a list of often-used terms and jargons in one of the
world’s highly trafficked auction site!
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“In the business world an executive knows something about everything, a
technician knows everything about something - and the switchboard operator
knows everything.”
-HaroldCoffin