Subscribe

RSS Feed (xml)

Powered By

Design:
dollresed

Powered by Blogger

iklan

13/11/10

Chapter 5: Is Your eBay Reputation Worth It?

Your eBay reputation is everything you are on eBay - without it, you're nothing.
Your reputation is worth as much as every sale you will ever make.
If you've ever bought anything on eBay (and the chances are you have), then
think about your own behaviour. Buying from a seller with a low feedback rating
makes you feel a little nervous and insecure,, aint’ it?
Buying from a PowerSeller with their reputation in the thousands doesn't require
any thought or fear - it feels just like buying from a shop.

A Bad Reputation Will Lose You Sales.

In fact, a bad reputation will lose you almost all your sales. If someone leaves
you negative feedback, you will feel the pain straight away, as that rating will go
right at the top of your user page for everyone to see.
Who's going to want to do business with you when they've just read that you
"took a month to deliver the item", or that you had "bad communication and sent
a damaged item"? The answer is no-one.
Your next few items will need to be very cheap things, just to push that negative
down the page. You might have to spend days or even weeks selling cheap stuff
to get enough positive feedback to make anyone deal with you again.
It's even worse if you consistently let buyers leave negative feedback - once you
get below 90% positive ratings, you might as well be invisible.


You Can't Just Open a New Account.

Besides eBay's rules about only having one account, there are far more
downsides than that to getting a new account. You literally have to start all over
again from scratch.
You won't be able to use all the different eBay features. Your existing customers
won't be able to find you any more. Your auctions will finish at a lower price
because of your low feedback rating.
Opening a new account is like moving to a new town to get away from a few
people who are spreading rumours about you: it's throwing out the baby with the
bathwater.

Your Reputation Gets You Sales.

When a PowerSeller tells me something, I tend to believe them. They can be
selling a pretty unlikely item, but if they guarantee it is what they say it is, then I
trust them - they're not going to risk their reputation, after all.
This is the power of a reputation: people know you want to keep it, and they
know you'll go to almost any lengths to do so.
It's worth the extra money to feel like the seller knows what they're doing, has
all their systems in place and will get me the item quickly and efficiently.
Here's a good read on How To Build Your First 100 eBay Feedbacks Quickly
ë
“Your most unhappy customers are your greatest source of learning.”
-Bill Gates

0 komentar:

Posting Komentar